CASE STUDY: Access TCA-Biogen Traveling Brand Activation

Biogen takes an Express Portable BX on the road to raise brand awareness

When face-to-face marketing company Access TCA was looking for a customizable, portable structure that could travel cross-country, they reached out to Event Architecture for a solution. The company was on the hunt for a reusable, mobile structure that its client Biogen could dispatch to several MS Walk locations throughout the U.S.

Biogen, a Massachusetts based biotechnology company, specializes in the discovery, development and delivery of therapies for the treatment of neurodegenerative, hematologic and autoimmune diseases like multiple sclerosis (MS).

The temporary structure would be used to host an interactive, green screen, photo opp experience for MS Walk participants. It would also serve as a mobile billboard of sorts, so it was important that Biogen branding and brand messaging could be easily integrated into the structure.

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Enter the VERY brandable Express Portable BX

Access TCA was intrigued by EA’s Express Portable BX structure due to the unit’s ease of set-up and unique look. They also loved the fact that they found a temporary structure that was NOT a pop-up tent, not to mention the fact that the unit could be easily customized with Biogen branding.

Like all of Event Architecture’s portable event structures, the Express Portable BX is ideal for brand activations held at both indoor and outdoor live events. The units were essentially designed as a blank slate that can be customized with branding inside and out—from graphic wraps to branded signage to custom flooring to accessories and beyond.

For Biogen’s MS Walk mobile photo opp, Access TCA chose clean graphics that integrated the Biogen brand, while clearly describing the green screen experience that visitors could find inside.

Just can’t wait to get on the road again … EA’s built-in trailer option delivers

Since the Biogen brand activation would be traveling all over the country, Access TCA appreciated the fact that the unit could be quickly set up in 10 minutes. Another convenience feature that suited the Biogen application perfectly was the custom trailer option that Event Architecture offers.

With the custom trailer, the Express Portable BX folds down flat for travel between the EA warehouse and the MS Walk location and back to the warehouse again. In addition, the trailer comes with a built-in electric winch that allows for easy offloading from and loading back onto the trailer with a couple of flips of a switch. Without the custom trailer, the unit would need to be shipped via truck and a forklift used to move the structure off and on the delivery vehicle.

Event Architecture also manages the dispatching of the units to the MS Walk locations, as well as arranging for the return of the units to EA’s warehouse for storage. All Access TCA needs to do is tell EA where they need the trailers delivered and when. Easy peasey!

When Biogen needs protection from the elements, EA’s mobile event structure tops flimsy event tents every time

The construction of the Express Portable B is much better suited for Biogen’s green screen photo opp experience than a tent would be because the structure is sturdy and contained.

Also available with climate control—EA’s portable structures are constructed of a hinging fascia on a galvanized steel floor system. High impact trespa panels and a pressurized air cell keep the interior safe and protected from the wind and rain that topple event tents every day.

Want to take your show—or brand activation—on the road?

Event Architecture offers a variety of portable event structures for brand activations, music festivals, retail pop-ups, modular meeting spaces, temporary event venues and more. Plus, size options are endless. To learn more, give us a call at 972-323-9433 to speak with one of our friendly sales consultants.

TTG Marketing