CASE STUDY: MLB Play Ball Park

Event Architecture’s Mobile Event Structures Facilitate Fan Engagement as a Box Office, Attraction Entrances, Registration Pods and More

Major League Baseball’s annual All-Star Game in Cleveland, Ohio is a bucket list destination for baseball fans. They get to watch the sport’s top athletes in action, snag an autograph or two and take part in a variety of interactive, fan-focused events. For the July 2019 event, Toronto-based event management company BaAM Productions reached out to Event Architecture (EA) to provide a variety of temporary structures for the MLB Play Ball Park.

Operated during All-Star week, MLB Play Ball Park is the largest indoor and outdoor interactive baseball theme park in the world. Since the vast outdoor area of the Park is a temporary installation, BaAM needed to find temporary structures that could fulfill a variety of operational needs, and traditional tents weren’t going to cut it.

According to Nicole Fram, Creative Design Lead at BaAM, “With the addition of a free outdoor area at MLB’s Play Ball Park, we were looking for a solution to house a Box Office and various other operational elements outdoors, as an alternative to tents. We also wanted to elevate the visual experience of the event to align with the brand. The EA structures appealed to us because they have a modern, designed look with the ability for full branding, plus they are very flexible from a functional perspective.”

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Event Architecture’s portable structures were transformed into a box office, attraction entrances, broadcasting pods and more

Altogether, BaAM rented seven structures for the event. These included three of Event Architecture’s 20’x16’ Portable Event Structures. These larger structures were built out to serve as the event’s main Box Office and a zipline attraction entry point. EA also designed and manufactured a custom counter for the Box Office that fit the space perfectly.

Four of EA’s Express Portable structures were also used for the event. Two of the kiosk-style units were used for fan registration. This style works nicely for outdoor events like MLB Play Ball Park because the pass-through window folds open to provide a handy counter that can be locked shut after hours. 

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Two office-style Express Portable units were also used by local radio stations that needed a temporary space to broadcast from the Park. Transparent, sliding doors provided easy access in and out of the pods.

BaAM appreciated how the units were designed with both flexibility and accessibility in mind. As Fram explains, “EA’s Tim Bookout worked with us on solutions for additional headers to the units and ensuring that they were ADA (Americans with Disabilities Act) compliant. He also helped us explore flexibility for each application using the various structure accessories.”

Custom graphics bring the MLB brand to life and make it easy for fans to find their way

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The ability to integrate branding and other messaging into the structures was a key consideration for the project. EA’s modern, temporary structures are ideal for outdoor events like MLB Play Ball Park because not only do they set up quickly, the units are easy to customize inside and out.

Custom-printed graphic wraps with MLB Play Ball Park branding were adhered to the exterior of the portable structures. In addition, bold, eye catching header signage attached to the exteriors really made it easy for fans to identify the box office, attractions and registration pods in the Park.

“The structures were both aesthetically appealing and functional. In addition, the custom branding was seamlessly integrated into the units rather than looking like an add-on. We really enjoyed working with Tim on this project and look forward to working with Event Architecture in the future,” Fram says.

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Need a temporary structure for an upcoming festival or other live event?

The live event specialists at Event Architecture are here to help. Our modular structures can be customized to suit most any need. The larger Portable Event structures can be expanded in both width and depth, simply by adding on new sections. They are also available in sizes up to 20’ in height. Whether you want to go big or keep it small we can accommodate your needs.

To learn more about Event Architecture’s mobile event structures for indoor and outdoor live events and activations, give us a call at 972-323-9433 today.

TTG Marketing