ROI of Brand Experience

 Brand activations have been around long enough – and have been proven to be effective – that a fair number of CEOs, CFOs, and the rest of the C-suite recognize and understand their value. Still, it’s not a universal understanding, not yet.

Read More
TTG Marketing
Pop Up Stores Are No Longer Novel

Pop-up stores once inspired awe and surprise. The fact that a previously derelict building or an empty green area suddenly became the home to a fun and innovative – and temporary – shopping experience was thrilling and unexpected. Now, in most metropolitan areas, people have become accustomed to seeing temporary activations appearing and quickly disappearing. Yet, just because pop-up activations lack the novelty they once held does not diminish their usefulness or effectiveness.

Read More
TTG Marketing