Storytelling: Your Brand, Your Myth, Your Legend

I was watching a Disney movie with my family. When the end of the second act hit, I leaned over and whispered to my spouse, “I always hate this part of these movies.”

“What part?” my son asked because he hears everything (unless it’s, “Time to practice piano,” or “Did you finish your homework?”).

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sofia krsmanovic
The Rise and Success of Artist-Curated Events

In 1991, the band Jane’s Addiction was at the height of their accomplishments. Their third album, “Ritual de lo Habitual,” had broken through to mainstream success. Still, behind the scenes, things weren’t great. The band wasn’t even sure they were going to tour to promote the record.

Then, an idea came to lead singer, Perry Farrell: a tour that was as much an event as it was a concert. “Like a Lollapallooza,” Farrell allegedly said. “It means someone or something special, excellent, or exceptional ... It also can mean a giant lollipop.”

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sofia krsmanovic