People tend to trust the recommendations of people over a commercial or marketing message from a brand. Don’t believe this? When you purchase anything online, how important are user reviews to you? At the very least, you skim them, look over the star ratings, check out the lower reviews to see if they seem credible.Read More
There was a time when the idea of a pop-up shop was an anomaly, an unexpected event in a shopper’s day.
That is no longer the case – not exactly, anyway. Pop-up shops are increasingly prevalent because more and more businesses are making them a part of their business plan.Read More
I was watching a Disney movie with my family. When the end of the second act hit, I leaned over and whispered to my spouse, “I always hate this part of these movies.”
“What part?” my son asked because he hears everything (unless it’s, “Time to practice piano,” or “Did you finish your homework?”).Read More
In 1991, the band Jane’s Addiction was at the height of their accomplishments. Their third album, “Ritual de lo Habitual,” had broken through to mainstream success. Still, behind the scenes, things weren’t great. The band wasn’t even sure they were going to tour to promote the record.
Then, an idea came to lead singer, Perry Farrell: a tour that was as much an event as it was a concert. “Like a Lollapallooza,” Farrell allegedly said. “It means someone or something special, excellent, or exceptional ... It also can mean a giant lollipop.”Read More