Thoughtful Data Usage Will Help You Design Better Live Experiences
The Evolution of the Brand Experience
We are a society that runs on data. Every tweet, post, like, comment, stream, etc. gets thrown onto the data pile. Every day there are 2.5 quintillion bytes of data generated (a quintillion has 19 digits).
To further clarify how much data we increasingly add to the pile, it is estimated that for every person on earth, 1.7 MB of data are generated every second. In the last two years, 90 percent of the world’s data was created. This stat is especially eye-opening because in the year 2013 it was estimated that 90 percent of the world’s data was created in the preceding two years.
CASE STUDY: Park Place Dealerships – Luxury & Supercar Showcase 2018
Historically, brand experiences were created with one result in mind – making the biggest splash possible. Today creating an impactful “wow” factor is only one (important) part of an expansive brand experience puzzle.
Yes, it is essential to wow visitors, but if that is all you deliver, you are not going to achieve the results you desire -- namely gathering valuable data, acquiring leads, and making sales.
Today’s brand experiences extend beyond the booth. While a live event remains a significant part of the journey, it is accompanied by a carefully planned marketing campaign that includes traditional communications, social media, and experiential methods. The end result creates a personalized experience for the consumer where your brand is with them along the entire excursion.
9 Tips to Create a Successful Product Launch Event
In the fall of 2018, Event Architecture was pleased to return as a sponsor of Park Place Dealerships’ Luxury & Supercar Showcase. The annual event – held at the Four Seasons Resort and Club in Irving, Texas – raises funds to benefit the Momentous Institute, a charitable organization that works diligently to build and repair the social and emotional health of children.
A careful and considered product launch starts months before the day the product is actually released to the public. It starts online, in the media, and in the hearts and minds of consumers. It then continues to resonate after the product has hit the streets, to maintain the product’s momentum and the public’s interest.