Event Retargeting: Campaigns to Boost Attendance

We’ve all had this happen. You’re browsing an ecommerce site. Maybe you linger on a product, maybe you actually put it in your cart. But you don’t pull the trigger, and the item remains unpurchased. Then, just a day or two later, you’re perusing another site, perhaps reading a news story, when you glance at a banner ad and see that its featuring the very product you neglected to buy.

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sofia krsmanovic
Ecommerce Pop-Up Shops: Bringing Online Retail IRL

Once upon a time, the retail dream was to open a store, pour your heart and soul into it, open a second store, and repeat until your footprint had spread across your region, state, country, world, etc. Times have changed. Today, a retailer can have national – even international – reach just by setting up a single ecommerce platform. The days of having hundreds (or even tens) of brick-and-mortar stores spread across a geographical distance are coming to a close. With the exception of a few established names, that’s a business model that most retailers cannot sustain anymore.

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sofia krsmanovic