Pop-up stores once inspired awe and surprise. The fact that a previously derelict building or an empty green area suddenly became the home to a fun and innovative – and temporary – shopping experience was thrilling and unexpected. Now, in most metropolitan areas, people have become accustomed to seeing temporary activations appearing and quickly disappearing. Yet, just because pop-up activations lack the novelty they once held does not diminish their usefulness or effectiveness.Read More
When RentPath decided to become a sponsor of the 2018 NAA (National Apartment Association) Apartmentalize Education Conference & Expo in San Diego, the company knew it wanted to create a unique activation for the event – something that had never been seen before.Read More
Last year at the 2018 EXHIBITORLIVE conference, Event Architecture partnered with Exhibitor Media Group to create the “EXHIBITORLIVE Meeting Point Lounge.” It was an environment designed as a space for attendees to be able to get away from the commotion of the show floor and relax, quietly network together, or merely take a much-needed break. So, for the 2019 conference, we wanted the EXHIBITORLIVE Meeting Point Lounge to really stand out from the crowd.Read More
Personalization. It’s the goal of every marketer: to make each individual in your target audience feel like you are speaking directly to them.
This attempt at personalization is what lead many event marketers to abandon, or at least place on the back burner, email marketing. For years, there was one approach to email marketing: you wrote an email, maybe used a database and form fields to customize the salutation, and then sent it to everyone in your customer archive.Read More