5 Methods for Capturing and Engaging Event Attendees

A trend that started with millennials has spread to just about every demographic – people are placing a higher priority on personal experiences over buying consumer goods. Two years ago, a study by Harris Group found that, “More than three in four millennials (78 percent) would choose to spend money on a desirable experience or event over buying something desirable, and 55 percent of millennials say they’re spending more on events and live experiences than ever before.”

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sofia krsmanovic