Voices from the Show Floor: Insights from Women in Events Week

“I think we’re in an exciting time for experiential. With linear television consumption continuing to decline, it is becoming more about the experience one has with a brand and, with the proliferation of social media, the ability to share that experience. It’s exciting to think about as we go forward, the role we can play in the marketing mix as we move from a logistics- and planning-first mindset to seeing events as an opportunity to bring the brand story and experience to life in a multi-dimensional way that goes deeper than what TV advertising alone can deliver.”

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TTG Marketing