Brand Experiences Create Lasting Connections with Consumers

It’s Friday night, you’re deciding on a restaurant for the evening, and you want some pasta. There’s a chain restaurant a few miles away, where a plate will cost you between $10 and $15. There’s also a small, privately-owned restaurant a little further away, where the pasta will cost upward of $50. Why would you go to the more expensive restaurant? The experience.

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TTG Marketing
Experiential Marketing Brings Live Events to Life

It’s not just that consumers are harder to reach than in the past, although they are. Today’s consumer pays a premium to avoid commercials while streaming content, uses ad blocking software when online, and gathers a majority of their news online and through social media. But it’s not just that.

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TTG Marketing
Retail Redefined Through Pop Ups

Some stores are thriving, and for the most part, those are the stores that noticed when the retail landscape began to shift and were able to pivot and innovate. One of those innovations has been the rise in retail pop-up stores. While pop ups and temporary stores are not a new concept, in the past few years retailers have taken the idea to new heights as they mobilize their consumer engagement efforts.

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TTG Marketing