We’re glued to our mobile devices. We use them for everything: to find a nearby restaurant, to answer a question, to distract our children, to answer emails, to text with friends, etc. It is also a key device when someone is researching events to attend. In fact, 79 percent of potential attendees use smartphones to look up live event information at the beginning of their research.Read More
If your event is an annual occurrence, the marketing for that event is not something that has a beginning and an end. It runs 365 days a year. It occurs during the buildup to the event, continues during the event itself, and endures long after the doors are closed where it slowly morphs into buildup to the next event.
Let’s take a look at some of the strategies that successful event planners and marketers use to keep their events top-of-mind throughout the year.Read More